Staging a Business before Filming a Commercial

Staging a business for filming a commercial is an important task that can help to showcase the business in its best light and create a professional and appealing atmosphere. Proper staging can make a big difference in the quality and effectiveness of the commercial, so it is worth taking the time to do it right. Here are some tips for staging a business for filming a commercial:

• Start by decluttering and cleaning the space.

This is an essential first step in any staging process. Just as you'd clean your home before having guests over you are preparing your business to be presented for the first time to countless viewers. Remove any unnecessary items and clutter from the space, and give it a thorough cleaning to make it look fresh and inviting. If you are filming in an office space take the extra effort to straighten any decor on shelves and remove anything not necessary from the scene. What makes a grat production is purpose. Only leave items out that serve a purpose for the production, everything else should be tucked away until production is complete.

• Consider hiring a professional stager.

A professional stager can provide valuable expertise and guidance on how to best showcase the business. They can help with everything from decluttering and cleaning to furniture placement and accessorizing. Stagers are used to presenting homes for sale or home sets for photo/video shoots, they are specialists at emphasizing the aspects of a space that are most pleasing to the eye.

• Create a neutral and welcoming aesthetic.

A neutral color palette and simple, uncluttered decor can help to make the space feel open, inviting, and accessible. While your production crew will likely bring lighting do what you can to make sure the space is well-lit and quiet for filming. The fewer distractions you have in the space the less you'll production crew will need to be creative to avoid showing specific things. Avoid using bold or flashy colors or patterns, as these can be distracting and take away from the overall message of the commercial.

• Highlight the features and amenities of the business.

Put your best foot forward. If you put your focus into staging a space, spend the bulk of your time in a section of your space where filming will likely occur. When choosing the space keep in mind that the commercial should be staged to showcase the unique features and amenities of the business. This could include things like a modern kitchen, comfortable seating, or a spacious retail area. These features can help to make the business stand out and appeal to potential customers.

• Use furniture and accessories to create a sense of scale.

Remember to be purposeful with as many aspects as you can. Properly sized furniture and accessories can help to create a sense of scale and make the space feel more spacious and welcoming. Avoid using furniture that is too large or small for the space, as this can make the commercial feel awkward and unprofessional.

• Add personal touches and plants.

Don't forget to put your personality into how you stage the space. Small personal touches and plants can add warmth and life to the space, and make it feel more like a home. Consider adding a few framed photos, a throw pillow, or a small potted plant to create a sense of warmth and personality.

Staging a business for filming a commercial can be an effective way to showcase the business and create a professional and appealing atmosphere. By following these tips, you can create a space that is inviting, appealing, and ultimately more likely to be successful in the market.