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5 Reasons why your business needs a commercial

Travis Bertram • March 12, 2023

Running a video ad is one of the best ways to utilize modern marketing. A good commercial can bolster sales, reach a new targeted audience, and express your brand in a way that traditional marketing simply cant.

Creating a commercial for your business can be a valuable marketing tool that can help to promote your brand, increase awareness, and drive sales. A commercial is a short, engaging video or television ad that is designed to capture the attention of potential customers and persuade them to take action. Here are some reasons why making a commercial can be valuable for your business:


  • A commercial helps to establish your brand.

A well-made commercial can help to establish your brand and differentiate it from competitors. It can create a visual and emotional connection with potential customers, and help to build trust and credibility.


  • A commercial can increase awareness of your business.

A commercial can help to increase awareness of your business and its products or services. By airing the commercial on television or online, you can reach a large audience and make more people aware of your business.


  • A commercial can persuade potential customers to take action.

A commercial is an effective way to persuade potential customers to take action, such as visiting your website, contacting you, or making a purchase. With the ability to utilize modern digital marketing, we can target your set audience to only show the commercial to people in your area that may be interested in your services. In contrast, the old televised commercials played at a specific time and were a "rolling of the dice" scenario hoping your prospective customers just happened to be watching tv when the commercial played and on the specific channel that you chose to place the ad on. By presenting a compelling offer and a clear call to action, a commercial can encourage potential customers to take the next step.


  • A commercial can be shared and re-watched.


Unlike other forms of advertising, a commercial can be shared and re-watched by potential customers. This means that it has the potential to reach a wider audience and create multiple impressions. Once a commercial is created and shared on social media it can be discovered and re-discovered by potential customers as long as it remains posted. It can even be reposted when needed to bolster sales. Or you can have one of our TBD marketing specialist run the commercial whenever you need an uptick of business.


  • A commercial can be tailored to different audiences.


A commercial can be tailored to different audiences, depending on the platform and channel it is being aired on. This means that you can create different versions of the commercial to appeal to specific audiences and demographics.


Creating a commercial for your business can be a valuable marketing tool that can help to establish your brand, increase awareness, and drive sales. By investing in a well-made commercial, you can reach a wider audience and persuade them to take action. At TBD Marketing creating custom high-quality commercials is one of our specialties. Creating marketing campaigns around your commercial is another service we excel at providing. We will help you be discovered and turn your commercial into a lasting ROI for your business.


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